AMERISTAR: SLOTS ALIVE

AMERISTAR: Slots Alive

Ameristar slots alive campaign

Ameristar was looking to attract a younger demographic to its casinos. Although table games were popular at the time, they were also intimidating. We worked with the client to create a slots campaign that was youthful, fun and totally different. The campaign was a true collaboration between operations and marketing. We rolled out new slot titles in conjunction with a series of :15 TV spots every 90 days.

It was wild. It was crazy. It was weird. Most of all, it was so much fun working on this. The team wrote so many good scripts that ended up on the floor. Production schedules and budgets were tight, everything came together. The campaign delivered, increasing Star Awards membership as well as generating a ton of brand awareness.