BUDWEISER: The Great American Lager
BUDWEISER: THE GREAT AMERICAN LAGER
Like many programs, this started off small. Anheuser-Busch wanted a print campaign that positioned Budweiser as “The Great American Lager”. By deconstructing the Budweiser label, I was able to create a collage based look and feel that had the ability to work across various applications.
This look turned into a larger branding campaign that spanned secondary packaging, print, collateral, transportation and a series of commercials
