ROLLING ROCK: Society Of Friends
ROLLING ROCK: society of friends
Rolling Rock was relaunching and wanted a campaign that fit it’s underground attitude. So we created a campaign centered around a fictitious secret society “The (Formerly) Secret Society of Benevolent Friends of the Grand Order of the Horse Society Club” headed up by “The Mighty Whoo-Ha”, David Cross.
At the end of the day, the client liked the Fez. My only regret is never seeing the “Phone-a-thon” variety show come to life.
