AMERISTAR: Get The Feeling

AMERISTAR: Get The Feeling

ameristar: Get the feeling

When Pinnacle Entertainment bought Ameristar, they were looking to do something a little different than the quirky “Slots Alive” campaign. They wanted something that had a more upscale feel that focused on the more established gamer.

“Get The Feeling” brought that sensory feeling to the forefront that every gamer knows and understands. The excitement that causes those little hairs on your arm to stick up. It also needed to be flexible enough to create a unified look and feel across multiple properties.